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Pause discretionary spend

Fires when cash runway < 12 weeks

Freeze non-essential outlays and shift every controllable dollar toward extending runway.

  1. Freeze all non-essential SaaS subscriptions and renegotiate the rest.
  2. Defer backfill hires and pause new role requisitions.
  3. Cap marketing spend below a defined weekly ceiling (e.g. 50% of plan).
  4. Postpone all capex and discretionary travel for the next two quarters.
  5. Re-review the freeze list every 30 days against the latest runway forecast.